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Leaders from across the region will meet in Durham on Friday (28th March) to discuss how to improve business practice across the north-east.
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Bosses from the public and private sector will meet in the city to discuss how to help firms adopt smarter working practices and increase flexibility for their work staff.
The Work Wise campaign hopes to end the traditional nine-to-five work schedule to history and help promote things such as home-working.
David Lennan, Work Wise UK chairman, said: "Our current working practices, which date from Victorian times, do not allow an efficient use of the resources or skills available to businesses.
"The adoption of new modern smarter working practices will not only help address key issues facing the economy today, such as competitiveness, environment and congestion, but also aid the issue of staff and employee wellbeing."
Earlier this month, Business Link announced that it is to host a series of seminars aimed at helping small firms in the north-east win contracts relating to construction work for the 2012 Olympics.
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